Facebook ads do work differently for different industries. Maybe you’ve heard that people get $1/lead or $0.07/click and those results are possible but maybe not in your niche.  It takes testing, patience, and more testing.

That question is part of a larger one which is what is your marketing budget? If you have a tight budget, we are suggesting to start at $20 – $50/day for testing until we find the winning audience and ads for your business. You can have a larger budget if you want to get more traction but be aware of how large your audience is since you won’t be able to have a large budget with a small target.

There is no one-size-fits-all answer here. You need to measure what works for you. In general, We like to see the cost per link click at between $0.50/link click and $1.50/link click.  Of course it can be lower and higher but that depends on the niche and the type of ad you are running.

The best way to make your site more search engine friendly is often to simply add more text. The content must add value and be on topic, but the addition will create a new set of keywords and phrases for the search engines to crawl. Think of these terms as new ‘gateways’ for the engines – the injection of text will provide new doorways for traffic.